![]() ![]() Portfolio planning first gained widespread attention in the 1970s, and it remains a popular tool among executives today. Portfolio planning is a process that helps executives assess their firms’ prospects for success within each of its industries, offers suggestions about what to do within each industry, and provides ideas for how to allocate resources across industries. ![]() When leading a company such as GE, executives must decide which business units to grow, which ones to shrink, and which ones to abandon. General Electric (GE), for example, competes in a very wide variety of industries, including financial services, insurance, television, theme parks, electricity generation, lightbulbs, robotics, medical equipment, railroad locomotives, and aircraft jet engines. ![]()
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